The brief

A launch film that carries the weight of the occasion. When the footage is already shot, the edit is the only thing left that decides whether it lands, and this is the work agencies white-label us for.

What Maken Media produced

Key moments

Transcript

0:00 This is not just the launch of a book by its celebration of the power of dreams, the power

0:11 of belief, the power of never giving up. Ladies and gentlemen please join me.

0:16 The question was never really about football. It was about hope. It was about whether I

0:22 still had the future to be a game, whether I could keep dreaming.

0:26 I always faced a passion and I think at the end of the day passion is always behind every single choice.

0:31 All of a sudden you are dreams.

0:35 My medicine, you know, what kept me alive, what kept my desire, you know, to live, to wake up in the morning and have a purpose.

0:45 But especially I want to have a bigger impact and so...

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